ascension logo:
The word ascension?
Represents where we take our clients ie: we help elevate them to where
they want to get their business, by providing insights and action
plans.
It also carries powerful, aspirational vibrations – indicating
the strength of what we deliver and what we believe in.
And the butterfly?
This communicates how fragile making perceptional shifts in end customers’
minds is. Our clients typically want to make their own customers’
feel, act or respond differently – this is a delicate thing to
make happen.
There’s also the link with chaos theory; “can the flap of
a butterfly’s wings in Brazil set off a tornado in Texas?”
We believe such parallel transitions exist in business – small
changes do transform organisations.
The life of a butterfly is highly visible as it transitions from birth,
to bright life, then death. This also comments on the complexities
of life, both business and personal.
In conclusion; ascension and the butterfly epitomise the energies
involved in changing your business – and the sensitivities that
must fly along side.
