Most communications campaigns are based on perceptual guesswork or at best anecdotal evidence of stakeholder perceptions. But is this information reliable? And can you commit more money to these stakeholder communications programmes without gaining an independent perspective first?
We can also conduct research into potential new business opportunities.

We can help you by:

• Determining precisely what data you need and from which stakeholder groups
• Giving you a clear methodology to gather the required data, e.g. face-to-face depth interviews, focus groups or online surveys and an associated timeline
• Conducting the fieldwork, gathering the raw data from the stakeholders
• Presenting the results in tabular or report formats and analysing the data for patterns of perception
• Providing clear recommendations for the future, covering proposed messages, communication channels and approach to future assessments
• Independently assessing new business opportunities, with no political agenda