Refine your existing marketing strategy - or develop an entirely new one - we can help you to deliver.
Creating a progressive, actionable strategy that delivers over months and years is hard, but has to be done. You need an overarching marketing framework to help you stay focused and progress towards your specific goals.
We can help you by:
- Assessing your current strategy and providing independent, objective commentary
- Sharing best practise processes for strategic planning and tracking
- Brainstorming with your top team to define a fresh approach
- Providing a range of strategic paths based on various budget scenarios
- Giving you the tools to implement the strategy – or do so alongside your team
- If you’re a start-up, we can provide a full Strategic roadmap to get you moving
Examples:
Chartered Institute of Environmental Health
J2 (financial consultancy)
Expert execution across all channels and audiences - by seasoned practitioners.
As Sun Tzu (author of ‘The Art of War’) wrote “strategy without tactics is the slowest route to victory.” For those times when you need a little extra help on rapid tactical implementation, just ask us.
We can deliver:
- Your plans – stepping in to support your team at either Director or Manager level
- Specific campaigns you have planned – but need someone to execute
- the right tactics within an overarching strategy
- Campaign evaluation – so ROI is tracked and lessons filtered back into your team
- Fresh perspectives and thinking
- Ideas from other sectors – inspiring and creating lateral thoughts
Examples:
Chartered Institute of Environmental Health
High-impact influencer programmes, engaging media analysts and thought leaders.
Creating a distinctive, dynamic media profile is one of our core skills. Our team will engage with the media you want to appear in, giving them clear stories of interest and helping create a more distinctive profile for your organisation.
We can deliver your:
- ‘Corporate story’ and media appeal – through story development workshops
- Key messages for each target audience and developing innovative campaign themes
- Focused PR strategy, implementation plan and measurement toolkit – including ROI
- Engagement with the media, analysts, influencers and stakeholders – to deliver the outcomes you are seeking
- Media training for key spokespeople and staff training to help them ‘understand PR’
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PR ‘toolkit’ (media lists, boilerplate, backgrounders, biographies, forward features lists, etc.)
- PR strategy integration with other marketing programmes
Examples:
Manchester Business School Worldwide
Memorable campaign materials and brand identity.
Messages are more clearly communicated and remembered with visual images supporting the words.
We can deliver:
- Fresh marketing materials such as brochures, posters and fliers
- Digital content including web sites, e-newsletters and email marketing
- Creative ideas and concepts to help your organisation stand out from the crowd
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Refreshing an existing logo – to give a contemporary feel
- A new brand if you’re starting a business – in words (brand values) and images (identity)
Examples:
Developing engaging digital strategies that utilise all new media opportunities to support brand awareness, drive qualified leads and improve the bottom line.
We can deliver:
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Concise digital marketing strategies that incorporate all new media techniques
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Integrated on and off line marketing campaigns
- Design, build and optimisation of websites
- Effective e-mail marketing campaigns
- Digital media planning and buying
- Pay Per Click Advertising Campaigns
- Planning and production of video for web distribution
Examples:
