 |
|
|
-
Constructing
your ‘corporate story’ and determining how you
can generate media appeal through story development workshops
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Clarifying
your key messages for each target audience and developing
innovative themes that will give your campaign some structure
and cohesions
-
Creating
a focused PR strategy and measurement toolkit
-
Integrating
your PR strategy with your other marketing programmes
-
Media training
your key spokespeople and staff training to help them 'understand
PR'
-
Preparing
your PR' toolkit' (media lists, boilerplate, backgrounders,
biographies, forward features lists, etc)
-
Engaging
with the media, analysts, influencers and stakeholders to
deliver the outcomes you are seeking
|
| This will give you: |
-
A distinctive
media profile
-
A
clear working plan to increase your media presence
-
A
team that the media want to engage with, as they will
know the story and how to tell that story with confidence
and clarity
|
Case
Study 1
Case Study 2
Case Study 3 |
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