Background:
StatPro Group plc is a leading provider of portfolio analytics and data solutions for the global asset management industry. Its software serves institutions, hedge funds, custodians, private banks, pension funds, retail banks, stock exchanges, data vendors and consultancies.
StatPro enhances investment management decisions by providing best-of-breed analytics software for performance, attribution, GIPS compliance and risk, and also the appropriate market data that these systems require. Clients include Cazenove, HSBC, Credit Suisse, Generali Asset Management, Banca Popolare di Vicenza, F&C Asset Management, Invesco and Lazard Asset Management.
Goals:
To raise StatPro’s profile among UK Investment Managers, with an emphasis on new pricing and data services.
Ascension delivered:
- A PR strategy, following a Story Development Workshop with StatPro’s management team
- A ‘message matrix’, corporate story and successful media rehearsal session
- 4 press releases issued and 2 drafted, 9 opinion pieces placed, 1 case study written
- Coverage in Funds Europe, Banking Technology, Investor Services Journal, Alternatives.tv among others
- An ROI of 119% (for every £1 spent on PR, the return was £1.19 in equivalent advertising space).
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 4
Delivery of outcomes = 4
Value for money = 5
“The service provided by Ascension has been exceptional, given the extremely ‘fuzzy’ remit that they were originally given, and the range of products that StatPro provide. They secured extensive coverage for both the company and its products in a range of both off-line and on-line publications.”
Dean Brown, Marketing Director, StatPro
