Background:
In July 2006, Rhyme Systems approached Ascension with a view to issuing a press release on Friends Provident signing for rhymeSIGHT, a back office software system for asset managers.
Goals:
To successfully launch the Friends Provident story, including building a media list, issuing the press release, media follow up, liaison regarding media interviews and sending press coverage.
Ascension delivered:
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8 pieces of media coverage, including:
Bob’s Guide
Datamonitor
Finextra
STPzone.com
Banking Business
GT News
Financial News
STP -
2 media interviews conducted:
The editor of Back Office Focus and Banking Technology, David Bannister, interviewed Rhyme Systems on rhymeSIGHT.
Rhyme Systems was interviewed by Virginie O’Shea, editor of STP. -
1 byline opportunity:
The features editor of gtnews, Ben Poole, offered Rhyme Systems the possibility of providing thought-leadership articles looking at developments in Asset Management.
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 4
Delivery of outcomes = 3
Value for money = 4
“We brought in Ascension at short notice, as we were in the middle of a pitch process and needed to get an important story out to the market. Ascension took the brief and responded swiftly, delivering beyond our expectations with some excellent coverage!”
Director, Rhyme Systems
