Background:
Performa is a financial software firm with offices in London and New York.
The company was established in 1999 to help investment managers meet the challenge of compliance with the Global Investment Performance Standards (GIPS®). Over the years that Performa has been in business, it has grown its client base to several hundreds of end-users in more than a dozen countries across the globe.
Goals:
To raise the profile of GIPS among UK asset managers, with an emphasis on the hedge fund sector where Performa was seeking to develop a new market.
Ascension delivered:
- A PR roadmap, following a Story Development Workshop with Performa’s top team
- Two case studies, a news release, an opinion piece and 15 media briefings for Performa
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Coverage in all Performa’s target press, including a full page in FTfm
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 4
Delivery of outcomes = 5
Value for money = 5
“Having worked in the sector previously, they quickly understood our business and our requirements and hit the ground running.”
Executive Chairman, Performa
