Background:
In September 2005, Manchester Business School approached Ascension with a view to launching a new MBA for Construction Executives. Although the School has a very strong brand, this specialised MBA was an unknown quantity, especially in media circles.
Goals:
To successfully launch the new MBA in January 2006, attracting sufficient students through national and construction trade media. Time was tight, with only four months for Ascension to make an impact.
Ascension delivered:
- Over 100 pieces of media coverage since September 2005, including the FT, Guardian, Independent and Times – including case studies, news stories, bylines, opinion pieces and features
- A return on investment of 318% (for every £1 spent on PR, the return was £3.18 in advertising space)
- Ascension is now marketing four MBA programmes for Manchester Business School
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 4
Delivery of outcomes = 3.5
Value for money = 3.5
“Ascension quickly got up to speed with the corporate and programme requirements and were clear about the PR objectives. They bring ideas to the table and can visualise ways for us to improve.”
Marketing Officer, Manchester Business School Worldwide
