Background:
Kurtosys Systems is a market leading provider of client communication and reporting solutions to the asset management industry. The company offers a range of solutions including client reporting, marketing materials, web content management, secure customer portals, web based analytics and presentation management tools.
Clients include global top-tier asset management organisations and boutique alternative investment companies such as ABN Amro, BNP Paribas, BNY Mellon, F&C, Henderson, Hermes, Invesco Perpetual, Investec, J.P.Morgan, JO Hambro, Jupiter, M&G, Schroders, Scottish Widows, Stanlib, State Street, Thames River Capital, Threadneedle, West LB Mellon.
Goals:
To build the Kurtosys brand among key IT decision makers in asset management firms in the UK, positioning the firm as a thought leader of substance.
Ascension delivered:
Ascension planned and delivered a strategic workshop to establish corporate strengths, objectives, the competitor landscape and potential PR issues and stories that it could leverage. In addition to setting up a series of media interviews, Ascension designed some web pages and advertisements. Coverage delivered included a landmark article in FT Mandate, Buy-Side Technology, Hedge Funds Journal and Investor Services Journal tv in the UK and ITWeb in South Africa.
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 4
Delivery of outcomes = 5
Value for money = 4
Going the extra mile = 5
