Background:
J2 is an elite division of the St James's Place Partnership, a FTSE 250 company.
J2 creates inspiring financial strategies to meet the quality of life aims of its clients, going beyond the traditional realms of financial advice. Their clients earn over £800k and are primarily business leaders in the city of London.
Goals:
- Clearly defined marketing process to win new clients
- Deep understanding of the existing client experience
- Ongoing support with marketing counsel and implementation
Ascension delivered:
- A 30% increase in meetings with prospective new clients
- Insights into the motivations, likes and dislikes of clients
- Strategic planning and related activity to drive their marketing forward
“It’s like having our own marketing team on tap, without the traditional costs of hiring an in-house department. We found their independent perspective invaluable and welcomed the speed at which they move. Most of all, Ascension’s work is helping us take on new clients”
Senior Partner, St James’s Place Partnership and Director of J2
