Background:
The International Organisation for Migration (IOM) is the leading organisation working with migrants and governments to provide humane responses to migration challenges. Its worldwide budget exceeds US$900M, funding over 1,200 programmes and 220 field offices in over 100 coutries. The Home Office partially funds the work of IOM and was our co-client on this project.
Goals:
IOM wanted to find the best way to expand its UK outreach activities beyond its London office, through dialogue and consultation with various stakeholders – such as refugee support groups – across the country. They also sought improvements to their existing communications strategy.
Ascension delivered:
- A powerful, articulate synthesis of conversations with 60 stakeholders
- A related and practical strategy for how to expand across the UK
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High-level recommendations on how to improve their overall communications, reinforced with a series of specific ideas that could be implemented immediately
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As a result, IOM UK’s funding from the Home Office went up by £10m in 2005
“Ascension brought a real freshness and enthusiasm to this project. Their approach was insightful and provided many helpful recommendations which we are taking on board.”
Project sponsor, International Asylum Policy Unit, Home Office
