Background:
Ernst & Young is the leading firm of professional advisers to the global investment management community. Its Asset Management Sector team helps clients retain and grow assets, enhance investment performance, mitigate risk and respond to regulatory change. Its Global Asset Management Center helps clients to navigate these challenges by bringing together the ideas from 35,000 professionals around the world.
Goals:
To announce two senior hires to online and offline asset management media. This project included building a media list, issuing the press release, media follow up, liaison regarding media interviews and sending press coverage.
Ascension delivered:
11 pieces of media coverage, including City AM, FTfm, Financial News and Global Investor.
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 5
Delivery of outcomes = 4
Value for money = 3
’Ascension were great to work with on a press release regarding some new appointments at EY. They were really helpful in securing widespread coverage and effective in conveying the right messaging.
It was a great experience to work with Ascension and see them bring some extra industry knowledge to the project.’
Clare Roddy, Senior Account Co-ordinator, Asset Management Sector, Ernst & Young LLP
