Background:
DST Global Solutions provides data management and analytics, asset servicing and distribution solutions to the investment and financial services industry industries. Clients include asset management firms such as Friends Provident, Manulife, ING Bank, Swiss Re Investors and Prudential Asset Management. It is the vendor for systems such as HiPortfolio, a fund accounting software application and Askari, a risk management solution.
Goals:
To develop the proposition and collateral for the global launch of Anova, a data aggregation solution for investment managers..
Ascension delivered:
- A value proposition document, outlining the key differentiator and benefits of Anova
- A PowerPoint presentation and Demo guidance for use by sales
- A brochure, including copywriting and the creation of a graphical representation of the Anova proposition
- Two white papers
- A launch press release, issued with extensive coverage
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 4.5
Delivery of outcomes = 4.5
Value for money = 4.5
Going the extra mile = 4
“Excellent contribution and tremendous help in helping define and articulate the Anova proposition. Considering that we at DST Global Solutions decided to change direction and ‘package’ two propositions into one, the final deliverables were very good indeed. It showed great flexibility, deep understanding and knowledge of our market on the part of the Ascension team. We look forward to continued work on the preparation of materials to promote Anova throughout 2011.”
Peter McKenna, Market Development Director, DST Global Solutions
