Background:
Citisoft partners with the world's leading investment management firms and service providers. With a client base of more than 75% of the top 50 global asset managers, Citisoft is the foremost supplier of strategic planning and implementation services to the investment management sector.
Citisoft approached Ascension with a view to issuing a press release on two major new appointments to the senior management team, further enhancing its positiong as the specialist investment management consultancy in the UK.
Goals:
To successfully launch the appointments story, including building a media list, issuing the press release, media follow up, liaison regarding media interviews and sending press coverage.
Ascension delivered:
10 pieces of media coverage, including City AM, Hedge Funds Review, Fundamentals, Asset Servicing Times and Wealth Briefing
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 5
Delivery of outcomes = 4
Value for money = 5
’Ascension clearly demonstrate a knowledge and understanding of our industry and has an impressive array of media contacts as well as a strong network of peers and vendors. This - in combination with their high levels of customer care - ensures that they deliver an excellent service that is pretty unique in this sector. The team are all experienced and offer an impressive sense of professionalism, whilst simultaneously being great fun to work with. Ascension handled the media relations surrounding some major appointments by Citisoft.
They generated widespread coverage for us in the wealth management, asset management and technology media. Great work!’
Steve Young, Business Development Director, Citisoft PLC
