Background:
The Chartered Institute of Environmental Health is the professional voice for environmental health. It ensures the highest standards of professional competence in its members, in the belief that through environmental health action, people's health can be improved. It represents over 10,000 members working in the public, private and non-profit sectors. It also has a thriving trading arm – Chadwick House Group – with a consolidated turnover in excess of £11 million. It is the UK market leader for accredited environmental and public health qualifications and organizes conferences, seminars and produces a range of key publications.
Goals:
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To create an over-arching marketing strategy for the individual and collective businesses that form Chadwick House Group, and assist the Training Marketing Manager and Business Heads to formulate the tactical plans that flow from these strategies.
- To monitor the implementation and effectiveness of the marketing plans, and mentor the marketing team.
Ascension delivered:
- The over-arching marketing strategy, focusing on distinctive customer segments and related needs.
- Ongoing guidance and support to help drive the marketing plans forward.
Client rating:
(Client scores Ascension on each criteria from 1 – 5 with 1 being poor, 5 being excellent)
Understanding our business = 4
Delivery of outcomes = 4
Value for money = 3
Going the extra mile = 4
“We were looking for a heady mix of marketing discipline and innovation. We recognised the benefits a creative marketing consultancy could bring, not least in mentoring a young and ambitious marketing team.”
Interim Managing Director, Chadwick House Group
