Background:
London-based investment house ARjENT hired Ascension in April 2006 to establish a profile for its alternative investment portfolio among high net worth individuals, in particular using alternative investments in pension schemes. ARjENT also wished to launch a new service to the IFA community. ARjENT had absolutely no media profile – though it was one of London’s fastest expanding City investment firms.
Goals:
- First, a marketing strategy to promote SIPPs solutions to ARjENT's client base
- Second, to successfully launch the IFA platform and establish a media presence in the consumer personal finance media
Ascension delivered:
- A full marketing strategy, including the key buying triggers and channels
- Advice for setting up the ARjENT Charitable Trust
- 30 pieces of media coverage, including the FT, Sunday Telegraph, Financial Adviser and Investment Week
- A return on investment of 829% (for every £1 spent on PR, the return was £8.29 in advertising space)
“We brought Ascension on board when we were seeking to identify new ways of communicating with our audience of potential clients in the UK. Ascension assisted us in designing and executing a communication campaign which resulted in extensive media coverage.”
Head of Alternative Investments, ARjENT
