ATP produces niche software to enable gas companies to assess pipeline integrity and risk
management. The software can help gas companies make critical decisions on the balance of repairs
versus revenue for their pipeline.

Ascension was hired to change perceptions of ATP, from that of a small bespoke software provider to
the gas industry to one of a major player, with blue chip clients and a unique software ‘product’ which
is approximately 12 months ahead of the competition.

• Redefining the ATP brand and what it represents - in terms of words and images - to ensure a new, distinct positioning for ATP

• A new brand identity, currently being rolled out across all on and offline communications