Radio Society Of Great Britain The Radio Society of Great Britain (RSGB) is the national membership organisation for the UK’s 55,000 amateur radio enthusiasts. It looks after their interests and is a not-for-profit organization.   Goal Faced with a declining membership base, the RSGB management team required guidance in order to halt the attrition and then expand the RSGB membership base, especially among licensed radio amateurs and lapsed members. The first step was to garner perceptions and opinions among amateur radio enthusiasts.   Ascension delivered Focus group and depth interviews around the UK with RSGB volunteers and local Radio Club members, including supporting analysis A 12 month roadmap for RSGB’s marketing, including potential opportunities and priorities

"We were very impressed with how quickly Ascension was able to grasp our business model and appreciate the various relationships between customers, volunteers and salaried staff.
Their team has produced a clear marketing plan that has provided many fresh ideas. Ascension has made itself available to speak with volunteers who are not always available during normal working hours - and gone out of its way to ensure that all views and arguments have been considered when completing its final plan. Overall, a good investment!”
Financial Controller, Radio Society of Great Britain