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Cunningham
Lindsey US, Inc. |
| In
September 2007, global insurance
loss-adjuster Cunningham Lindsey
US approached Ascension with
a view to managing the internal
and external communications
for a major financial restructuring.
For this project Ascension reported
to the global management team,
chaired by Cunningham Lindsey
US. |
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| Goal |
| To
provide the global management team with
the materials with which to communicate
this announcement in a positive light (taking
into account regional needs) and answer
sensitive questions from staff, clients
and the media. |
| |
| Ascension
delivered |
- A roadmap
for the communications process, including
potential opportunities and pitfalls
- Internal
and external statements and question
and answer documents
| Client
rating (client scores Ascension
on each criteria from 1 - 5 with 1
being poor, 5 being excellent) |
| Understanding our business
= 4 |
Delivery of outcomes
= 5 |
| Value for money = 4 |
Going the extra mile = 5 |
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