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Performa
Performa
is a financial software firm with
offices in London and New York.
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| The company was
established in 1999 to assist investment
managers meet the challenge of compliance
with the Global Investment Performance Standards
(GIPS®). Over the years that Performa
has been in business, it has grown its client
base to several hundreds of end-users in
more than a dozen countries across the globe. |
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| Goal |
- To raise
the profile of GIPS among UK asset managers,
with an emphasis on the hedge fund sector
where Performa was seeking to develop
a new market.
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| Ascension
delivered |
- A PR roadmap,
following a Story Development Workshop
with Performa’s top team
- Two case
studies, a news release, an opinion
piece and 15 media briefings for Performa
- Coverage
in all Performa’s target press,
including a full page in FTfm
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