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Digital Doctors
specialises in providing remote-access, monthly
computer servicing to home computer users and
small businesses. The company offers prevention
and cure for customers’ IT problems. Services
include virus checking, cleaning, software updates
and more, via a remote access link.
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| Goal |
- To differentiate
Digital Doctors and find new customers
locally.
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| Ascension
delivered |
- A Messenger
document that articulates Digital Doctors’
values and key sales messages.
- A Marketing
plan that ties together various cost
effective marketing tactics such as
local networking and PR.
- PR strategy
and media training, resulting in Ascension
securing a regular column in a local
newspaper, the
Stratford and Newham Express.
- Between January
and October 2007, the regular column
provided a return on investment of 1057%
(for every
£1 spent on PR, the return was
£10.57 in advertising space)
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”The rise
and rise of Digital Doctors has been in no small
way down to Ascension. As a small business, I
wanted support and ideas that wouldn’t break
the bank, whilst at the same time talking with
senior marketers to help me expand my business.
During the early days Ascension took the time
to understand and nurture the Digital Doctors
business concept. Ascension gave me the same level
of service I imagine they deliver to their international
clients, and I really appreciated that. Their
appreciation for developing a strong core image
was and still is invaluable, a must for all aspiring
businesses. Ascension has helped me grow Digital
Doctors.”
Founder and Managing Director, Digital
Doctors |
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