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ARjENT |
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London-based investment
house ARjENT hired Ascension in April 2006 to
establish a profile for its alternative investment
portfolio among high net worth individuals,
in particular using alternative investments
in pension schemes. ARjENT also wished to launch
a new service to the IFA community. ARjENT had
absolutely no media profile - though it was
one of London’s fastest expanding City
investment firms.
| Goals |
- First, a
marketing strategy to promote SIPPs
solutions to ARjENT’s client base
- Second,
to successfully launch the IFA platform
and establish a media presence in the
consumer personal finance media
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| Ascension
delivered |
- A full marketing
strategy, including the key buying triggers
and channels
- Advice for
setting up the ARjENT charitable Trust
- 30 pieces
of media coverage, including the FT,
Sunday Telegraph, Financial Adviser
and Investment Week
- A return
on investment of 829% (for every £1
spent on PR, the return was £8.29
in advertising space)
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