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London-based
property developer Fountain Park approached Ascension
with a view to developing a brand identity for
its new 400 home scheme in Matlock, Derbyshire.
These high
specification homes are laid out in an unusual
‘crescent’ arrangement, revisiting
the era when groups of homes were designed to
form inward-looking communities.
| Goal |
- A new
identity for ‘Matlock Spa’
which would make the development stick
in the minds of the potential home-buyers
in the area, and other stakeholders
such as councillors, local media, local
residents and pressure groups.
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Ascension delivered
- A new
brand identity
- Ascension's
design >>>
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“We wanted an
identity for our Matlock development that would
convey the sense of 'community' we are creating,
in a powerful and simple way. Ascension came
up with a number of great ideas and we are very
pleased with the one we chose.”
Charles Rifkind, Rifkind Levy Partnership
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