Rhyme Systems
In July 2006, Rhyme approached Ascension with a view to issuing a press release on Friends Provident signing for rhymeSIGHT, a back office software system for asset managers.
 
Goal
To successfully launch the Friends Provident story, including building a media list, issuing the press release, media follow up, liaison regarding media interviews and sending press coverage.
 

Ascension delivered
  • 8 pieces of media coverage, including:
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      Bob’s Guide - Datamonitor - Finextra - STPzone.com - Banking Business - GT News - Financial News - STP
     
  • 2 media interviews conducted:
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      Rhyme was interviewed by Virginie O’Shea, editor of STP.
    The editor of Back Office Focus and Banking Technology, David Bannister, interviewed Rhyme Systems on rhymeSIGHT.
     
  • 1 byline opportunity:
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    The features editor of gtnews, Ben Poole, offered Rhyme Systems the possibility of providing thought-leadership articles looking at developments in Asset Management.