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Manchester
Business School
In September
2005, Manchester Business School
approached Ascension with a view
to launching a new MBA for Construction
Executives. Although the School
has a very strong brand, this specialised
MBA was an unknown quantity, especially
in media circles.
Goal
To successfully launch the new MBA
in January 2006, attracting sufficient
students through national and construction
trade media. Time was tight, with
only four months for Ascension to
make an impact.
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| Ascension
delivered |
- Over 100
pieces of media coverage since September
2005, including the FT, Guardian, Independent
and Times - including case studies,
news stories, bylines, opinion pieces
and features
- A return
on investment of 318% (for every £1
spent on PR, the return was £3.18
in advertising space)
- Ascension
is now marketing four MBA programmes
for Manchester Business School
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